Your home is ready to sell. It looks like it practically belongs in a commercial—that new paint job in the kitchen really paid off. So how come every picture you take of it looks like it was taken in a dungeon?
In today’s tight real estate market, it pays for your home’s credentials to look good on paper (or on screen), and a great listing photo is a vital part of that package. National Association of Realtors surveys showed that potential buyers are more likely than ever to use their phones to scan through listings—68 percent of new homebuyers employ mobile apps—and most consider photos to be the number one thing that draws them to a property.
Buyers also tend to return to photos after the walkthrough to solidify their final decision, so your listing photos may be both the first and last thing they see.
But even if you’ve got an impressive selfie game, interior shots are their own animal. To get listing photos that will readily present your home’s natural beauty, follow these tips during your shoot.
Stage Your Home
You may be the proud owner of an impressive 500-album record collection; however, you’re selling your home’s space, not its contents. Potential buyers are trying to imagine themselves in your house, and just a few tasteful items and furniture will help them more easily picture themselves walking through its rooms on a day-to-day basis. Staging a home is an art all its own, but in particular, try to clear out clutter and focus on adding in simple, eye-catching touches, like a set of cheerful new throw pillows or a cluster of books arranged on a shelf. Take special care to clean the room thoroughly before photographing—you’d be surprised how detectable dirt and dust is through the camera lens.
Keep Eyesores Out of the Shot
While it’s impossible to remove functional objects like ceiling fans and wires, these items would be better left out of the picture for listing shots.
Keep visually jarring items out of your final photos—or disguise them to the best of your abilities.
Particularly, if you’re shooting a restroom, make sure to close the toilet lid, and clean overlooked areas like windows and glass doors. These details may seem minute, but they can make a huge difference in your final composition.
Set Up a Tripod
You may have steadier hands than a surgeon, but a camera tripod is still necessary for taking professional looking real estate photos—even if you’re just using your iPhone. A tripod also helps when you’re making adjustments. For instance, you might have found the best angle for a great living room photo, but reviewing your photos can help you see previously overlooked issues, like a picture frame that’s off-center.
A tripod lets you rearrange, correct, and retake compositions easily.
It’ll also help ensure that the camera’s not tilted, which can give straight lines in a photo a fisheye look, making them appear less polished and amateurish.
Note: Part 2 will be posted August 15th 2016.